Organic?

So the whole world is going organic. Well, sort of. Organic seems to be more of an image thing. Think of it as owning a Gucci clutch. (Don’t ask how I know this.) It’s more about saying, “I own it” rather than the actual benefits of the product.  People who buy organic seem to do so simply for the fact that the product is organic, so they can sit around the table with their friends, sipping organic wine, and telling there friends how they paid and extra $4 to get the organic bottle from some Argentinean vineyard. 

Not to take anything away from it, because I actually am a fan of organic, homegrown fruits, vegetables and meat. Hobby farms are where it’s at, but organic doesn’t necessarily mean better taste. It’s not a direct correlation, according to our taste test survey.  And if everything where to switch over to organic, over half of the worlds population would starve to death. So let’s not rush things. 

It was funny to see that people who shop organic automatically assumed that the apple they thought tasted better was the organic one. Only %25 of this sample actually thought the organic apple tasted better.  Ya, I thought that was kind of funny too. The power of the “Organic” name is scary. It means something to the people who care passionately about the food the eat and are against the engineering of food. I’m not going to argue with their logic, because I think they have a point. I’m not a big fan of ingesting growth hormones that were pumped into some cow from Alberta. But I think people just need to recognize it for what it is. It’s a life style. It’s not necessarily a better product. 

As a wise merchant once told me on the beaches of Eastern Queensland, Australia; Some people like to spend $10 and some people like to spend $40.